OVO, a leading Indonesian payments, rewards, and financial services platform, announced the launch of the OVO SmartCube today. This innovative smart vending machine is a new digital channel that fully integrates with OVO Analytics APIs and the OVO Payment API ecosystem, and leverages Kinetica’s advanced data analytics to retrieve interactive customer 360 profile preferences for next-best offers.
OVO’s SmartCube is designed to evaluate consumer preferences using analytics, and is equipped to deliver integrated experiences such as touchscreen and gesture-based interactions, Rp. 1 samples, video advertising, and cashless payment capabilities that create a unique channel to promote and distribute OVO partners’ products while offering customers a one-stop digital shopping experience.
Campaign Solution, built by OVO in-house, sits at the center of the OVO Digital Ecosystem, delivering data-driven marketing by analyzing all customer data as it comes in, to build profiles based on individual preferences that inform what partner brands offer. Campaign Solution works as a batch campaign or in real-time, leveraging Kinetica to retrieve information incredibly fast and to slice-and-dice 360-degree customer attributes to generate targeted offers.
“SmartCube offers a new digital communication channel and multiple benefits to our customers, advertisers, and partners,” said Vira Shanty, Chief Data Officer, OVO. “The ability to leverage a data-first approach with Kinetica’s technology is cutting-edge, and we’re proud to be a pioneer in using data analytics to help personalize products, marketing, and ad campaigns for our organization and our Brand Partners.”
The Kinetica Active Analytics Platform combines streaming and historical data with location intelligence and machine learning-powered analytics. OVO’s real-time Campaign Solution integrates with OVO’s SmartCube and is built on Kinetica’s GPU-accelerated platform. It leverages the Complex Event Processing (CEP) engine, which synthesizes data from multiple sources so businesses can extract meaningful patterns or trends from streaming data that trigger automatic, real-time responses. With CEP, OVO can respond to customer opportunities in context: always present at the right time with the right message.
“We’re proud to have built customer-ready CEP in tandem with OVO in just six months from scratch, and to offer a comprehensive analytics platform that supports the OVO SmartCube and Campaign Solution,” said Paul Appleby, CEO, Kinetica. “These technologies offer a uniquely tailored, interactive shopping experience that caters to customers today whilst they propel society at large towards the digital, cashless future.”
About OVO
OVO is the leading digital payment, rewards and financial services platform in Indonesia. Now, OVO is present in 115 million devices and can be used to access payments, transfers, top up, withdrawals, and lending, as well as asset and investment management. OVO is accepted in more than 300 cities in Indonesia and we are committed to building the largest financial payment and technology company in Indonesia.
